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Main Street Square
In the middle of North America
In the Black Hills of South Dakota
is a special place for you, your family,
your home and your future.
Main Street Square in Downtown Rapid City
The Beginning of a Community Gathering Place
  • Consultant Roger Brooks, hired by the Rapid City Convention and Visitorís Bureau, identified a need for a central gathering place, a plaza, in Downtown Rapid City
  • Destination Rapid City was formed to foster downtown Rapid City through economic development, creating a vibrant business district rich in appeal for the Rapid City community and its visitors
  • Downtown needed a defining icon; an active gathering place for the entire community; a family-friendly attraction with entertainment for all ages; an outdoor venue for art, music and other events; and a critical mix of businesses for shopping and dining
  • A parking lot at the northeast corner of Sixth and Main streets in Downtown Rapid City was identified as a location for the plaza
  • A Business Improvement District was created Downtown to fund operations and maintenance of Main Street Square for three to five years
  • Main Street Square opened on October 7, 2011
  • Main Street Square provides an iconic landmark for Downtown, a center plaza with waterfall and dancing water fountain, continually changing visual landscape through public art sculptures, and a downtown gathering area for our local community and its visitors
Fast Facts about Main Street Square
  • Main Street Square takes up one acre in Downtown Rapid City.
  • During the summer, an interactive fountain flows, with eleven featured songs an ambient setting with no music. The interactive fountain can only run when temperatures are more than 50 degrees, and winds are under 25 miles per hour.
  • A roughlock waterfall and rain curtain also flows during the warm months.
  • During the winter, the green lawn is turned into an ice skating rink measuring 7,200 square feet.
  • All the plant life in Main Street Square, including flowers and grasses, are native to the area.
  • A Native American medicine wheel is set at the corner of Sixth and Main streets.
  • A statue of President John Adams is at the corner of Sixth and Main streets. All United States presidents are depicted in statues in Downtown Rapid City and tour guides are available for the City of Presidents
  • Tables, chairs and benches are available for people to sit. Thereís even a chess table available.
  • Main Street Square hosts more than 100 events annually, and has private rental space available. All rental space is outdoors and exposed to the elements.
  • Main Street Square, a 501c3 nonprofit organization, runs Main Street Square and Pedestrian Alley. Main Street Square is overseen by Destination Rapid City, a 501c6 nonprofit organization, which leases the property from the City of Rapid City.
  • Parking is available in a parking ramp next to the Square. Public restrooms are available from 8 a.m. to 10 p.m. year round.
  • Main Street Square is centrally located in the Historic Downtown District, featuring the 1888 Buell Building, 1910 Firehouse, 1928 Hotel Alex Johnson and more.
Live, Public Art Starts Summer 2013
  • Granite sculptor Masayuki Nagase will carve 23 tapestries at Main Street Square beginning summer 2013. His vision of nature inspires his work.
  • The $2 million project is fully funded through a Destination Rapid City and the John T. Vucurevich Foundation.
  • The project is scheduled to be completed within three to five years.
  • The public is invited to watch Nagaseís work live in the Square.
  • Two different types of granite are featured. Lighter-colored granite representing the Badlands lines Main St, and darker-colored granite representing the Black Hills lines Sixth St.
Memorial Park Promenade

Projected to open in November 2013, the Memorial Park Promenade has been designed to be a fun place, a destination and a convenient and identifiable connection between Downtown and the Rushmore Plaza Civic Center.†

The Promenade will be create a well-lit, landscaped walkway between Downtown and the Rushmore Plaza Civic Center. Features include a grand boulevard walkway, majestic trees and extensive lighting for safety and beauty. The path will be 40-feet wide, mostly for pedestrian use, and will accommodate bicycle and pedicab traffic. An improved pedestrian crossing at Sixth and Omaha streets is included, as well as seating areas

The Promenade will provide an appealing and attractive walking experience in both daytime and nighttime hours; and provide a place for spontaneous social gatherings, vendors, small street scale performers and other urban activities

The project will allow a clear view north to the Rushmore Plaza Civic Center where an entrance plaza will be built. Pedestrians will be encouraged by features to cross Omaha Street and to walk south from the Rushmore Plaza Civic Center

Beginning the project

In January 2012, Destination Rapid City's Board of Directors formed a committee to explore and implement an improved pedestrian connection between Rapid City's City Center and the Rushmore Plaza Civic Center. Wyss Associates, of Rapid City, was then retained to design the proposed connection. †

Goals of the Memorial Park Promenade
The goals of the Memorial Park Promenade are to:
  • Provide an appealing and attractive walking experience interconnecting Sixth Street in Rapid City's City Center with the Rushmore Plaza Civic Center.
  • Provide a walking experience that is attractive in both the daytime and nighttime hours
  • Provide places for spontaneous social gatherings, vendors, small street scale performances and other urban activities.
  • The connection is primarily for pedestrian use, although some permitted uses could accommodate the use of golf carts, bike carts and bicycles.
  • Address a convenient Omaha Street pedestrian crossing
  • Provide a clear view north across the park to the Civic Center.
  • Provide an arrival/departure point at the Civic Center that is visible from the park, especially from the pedestrian connection.
  • Provide a design that is unique to the park system, emphasizing the special need to interconnect these two popular destinations: the City Center and the Civic Center
  • ∑ Provide for future links west to Founders Park and east to the Journey Museum and the Indoor Recreation Complex.
  • Provide a dramatic feature along Omaha Street that encourages people to cross Omaha Street and to walk south from the Civic Center.
Location and Amenities

Memorial Park is located north of Omaha Street near the Rushmore Plaza Civic Center. The park is bounded on the west by Mt. Rushmore Road and on the east by Fifth Street. The park serves as an urban link to the downtown area, Rushmore Plaza Civic Center, Rapid City Central High School and the Journey Museum.

Memorial Park is 27.5 acres in size and includes tennis courts, Memorial Lake, Flood Memorial Fountain, picnic areas, Formal Rose Garden, Legacy Statue, Leonard "Swanny" Swanson Memorial Pathway, restroom, Berlin Wall Memorial, Veterans Memorial and band shell.

Park History

The property for Memorial Park was acquired by the City of Rapid City after the 1972 flood, and was developed as a memorial to the 238 people who lost their lives during the flood.

Destination Rapid City Works for Downtown

By Rhea Landholm, Destination Rapid City office coordinator

Destination Rapid City President and CEO Dan Senftner has said more than a few times, if you canít have fun, why come to work?

Thatís exactly what the staff at Destination Rapid City does, while supporting Downtown Rapid City.

The nonprofit organization raised private and civic funds to build Main Street Square, and, beginning in 2014, will privately fund maintenance and operations. The public area provides a gathering place and events are hosted for residents and visitors. In May 2012, a permanent Visitor Information Center and Skate Shack was constructed next to Main Street Square. Year round, brochures and other materials are available 24 hours a day on the east side of the structure.

Currently, construction of the Memorial Park Promenade is underway and is scheduled to be completed in fall 2013. The promenade provides a safe walkway for those going between the Civic Center and Downtown, and allows the two areas to be visually connected.

Destination Rapid City staff has worked with the state Department of Transportation to revise the Omaha and Sixth Street Crossing so that pedestrians can safely walk across all lanes, and so a large number of pedestrians can cross the street at the same time.

The state Department of Transportation has included downtown on the I-90 signage leading people to Rapid Cityís core, and 32 wayfinding signs noting attractions and other items of interest will be installed throughout downtown by May.

The organization runs the downtown light pole banner program, working with other organizations to install the banners.

The established Clean Team monitors trash in the downtown area, picks up recycling, and hauls away large items that have been dropped off in the public right-of-way, and they make sure the sidewalks and alleyways are clear of trash and graffiti. Destination Rapid City has purchased 80 trash and recycling receptacles in 2012 for the downtown area.

Last year, cement planters were removed from sidewalks and replaced with modern planters. The Clean Team helps plant seasonal flowers in those and hanging planters, and helps water and weed flowers and other plants throughout downtown.

The Clean Team, also known as Downtown Ambassadors, assist tourists by answering questions and directing them to their destination. Visitors may also obtain information by checking out nine information kiosks throughout Downtown, maintained by Destination Rapid City.

Destination Rapid City has installed several bike racks and cigarette disposal containers throughout downtown. The Clean Team also helps in maintaining the fountain on the corner of Seventh and Main streets.

Another project that Destination Rapid City does is maintain the parking ramp next to Main Street Square, by installing signs, painting, removing graffiti and installing stair treads.

The organization partners with the South Dakota Office of Tourism and the Rapid City Convention and Visitorís Bureau in marketing efforts to draw more tourists, maintains billboards and a downtown website, and develops downtown brochures, rack cards and maps.

The group has worked with the City of Rapid City in the last few years to share in the cost of the annual firework display.

Destination Rapid City shares staff with the Rapid City Downtown Association working together in their joint mission of promoting downtown Rapid City.

Another partnership between the organization and the arts community is rapidly growing. The Rapid City Arts Council at the Dahl assisted Destination Rapid City in its search for a sculptor at Main Street Square, and an Artist in Schools program is being developed. The chosen sculptor, Masayuki Nagase, will finish the granite sculpture project at Main Street Square in three to five years, in the largest privately-funded commission in the country.

Finally: we are proud of the co-operation and results that have been acheived by our combined efforts.


Gil Raben - Owner Broker
Contacts: realty@rapidcity.com Email
1-605-342-7272 Local Phone
Members: Black Hills & National Association of Realtors
Rapid City Chamber of Commerce
Raben Real Estate Corner of 3rd & Main Street 401 3rd street
Mail: Raben Real Estate PO Box 1279 Rapid City, SD 57703

401 - 3rd St.
Rapid City, SD 57701
Licensed in SD - Members: Black Hills and National Association of Realtors, Rapid City Multiple Listing Service, Rapid City Chamber of Commerce, Downtown Association